Virtuous Brands, Selected for You.
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At VOW, we carefully choose brands that are committed to an approach that respects the environment and society. Our aim? Enabling you to take care of yourself, your loved ones and your home in a more sustainable way, regardless of your budget.

Green Clothes

GREEN CLOTHES: The Sustainable and Responsible Reflex 🌿

‍One of the first things I did for a more sustainable consumption ? Replace disposable paper products with washable and reusable textile alternatives. No more paper napkins, cotton pads and disposable tissues! A return to common sense, more ecological and more economical.

💚 A committed brand
Founded in 2018 by Caroline Bence, Green Clothes is a family business specialized in reusable items in Oekotex cotton and bamboo, designed for the kitchen, bathroom and well-being.

🧼 Everyday essentials, in a responsible version
✔️ Ultra-soft makeup remover wipes
✔️ Washable handkerchiefs with colorful patterns
✔️ Reusable sanitary pads🇧🇪 Local and solidarity production
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All products Green Clothes are made in Belgium and the brand is first suspended product program partner, which makes it possible to offer essential items to those who need them. One more reason to love it!

💛 My crush? The Weekly makeup remover wipes : a perfect combination of decorative cotton and bamboo sponge, for a beauty ritual that is both gentle and responsible.

✨ Green Clothes, the textile alternative that takes care of you and the planet.

Zao

ZAO : Le Maquillage Naturel, Bio, Vegan et Rechargeable ✨
Chez VOW, nous avons à cœur de vous proposer des marques qui allient performance, naturalité et engagement écologique. ZAO, pionnier du maquillage bio rechargeable, en est l’exemple parfait.

🌿 Committed beauty
ZAO has designed a makeup range 100% natural, certified organic and vegan*, which enhances the skin while respecting it. Thanks to innovative textures, flawless hold and vibrant colors, its products offer a quality worthy of conventional makeup, without compromising on ethics.

♻️ An exemplary zero waste approach
The packagings in refillable bamboo Make ZAO a brand eco-friendly and economical. But the commitment goes even further: even refill bottles and applicators are recyclable and can be returned via collection boxes at retailers.

💛 My must-have? ZAO liquid concealer, which has long since replaced my Touche Éclat by Saint Laurent. A must in his rechargeable bamboo case, as practical as it is effective!

✨ ZAO, a beauty that takes care of you and the planet.

Wondr

WONDR: A Colourful Revolution for Your Routine
In April 2024, my meeting with Tibbe Verschaffel, co-founder of Planet B, was a real breakthrough. Planet B, the creator of the WONDR, Brauzz, and Bambooze brands, is committed to developing products that are both sustainable and good for health—because after all, there is no Planet B. A few days after this inspiring conversation, the idea for VOW was born. That means I am grateful to him!

With their range of Wonder bars, Tibbe and her team want to transform your skincare routine. Made in Belgium, these solid soaps and shampoos in vibrant colors offer an unparalleled sensory experience. Generous foam, enchanting scents and ultra-soft formulas rich in natural ingredients. And of course, without compromise: sulphate free, paraben free, silicone free, 100% plastic free, vegan and cruelty-free.

My crush? The Leave On mask. A real gentle ritual before bedtime. Thanks to its powerful antioxidants (vitamins E and C, blueberry extract), it refreshes and revitalizes the skin, while the shea butter ensures intense hydration. Result? Skin that is nourished, soothed and radiant upon waking up.

‍WONDR is more than a treatment, it is a commitment for yourself and for the planet.

Anaé

ANAÉ: Natural Beauty and Hygiene 🌿
‍Anaé Is a brand French pioneer in the field of products ecological and zero waste. Specializing in body and home treatments, Anaé offers you natural, simple and effective alternatives, while respecting the planet.

A commitment to the planet and your well-being
Anaé creates products based on ingredients 100% natural and biological, in a constant concern for quality and respect for the environment. The brand is distinguished by its ethical approach and its choice of raw materials from sectors. certified organic
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🧴 Eco-responsible and multifunctional products
Anaé offers a complete range for body and skin care, but also home care :
✔️ Deodorants, solid shampoos
✔️ Washable makeup remover wipes
✔️ Eco-friendly home cleaners

♻️ Zero waste and respect for animals
All Anaé products are manufactured using an approach zero waste, with recyclable and refillable packaging. In addition, the brand is committed to not Do not test on animals.

💚 Anaé, a great alternative for those looking to combine efficiency, respect for nature and well-being.

Benecos

ANAÉ: Natural Beauty and Hygiene 🌿
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Chez VOW, nous croyons que le maquillage bio ne doit pas être un luxe. Benecos, marque allemande engagée, en est la preuve avec sa gamme de cosmétiques naturels, certifiés BDIH, à des prix tout doux.

Natural and responsible beauty✔️ 🐰
✔️ Most products are vegan 🌱
✔️ BDIH certified, guaranteeing production that respects the environment and ingredients from organic farming

💄 A wide choice for trendy makeup
Benecos offers everything you need for a Modern and accessible make-up :
✨ BB cream, foundation, loose powder
✨ Lipsticks, pencils, mascaras
✨ Natural skin care and accessories

♻️ Ethical and local production
Benecos products are made in Germany, with a strong commitment to more respectful cosmetics.

✨ Benecos, organic makeup that combines quality, accessibility and commitment.

Bioflore

BIOFLORE : L'Essence du Naturel, Depuis 30 Ans

Pionnier belge de l’aromathérapie et du bien-être, Bioflore met depuis plus de 30 ans la puissance des plantes aromatiques et médicinales au service de la peau, de la santé et du bien-être.

‍B Corp certified company since 2022, Bioflore combines ethics, accessibility and excellence. Its products, made in Belgium, are designed to be effective, natural and accessible to all, without compromising on quality.

🌿 Carefully selected ingredients : Bioflore favors local raw materials and only preserves exotic ingredients with no local alternative. Each ingredient comes from a ethics sector, guaranteeing fair remuneration and practices that respect the environment.

🔬 Certified quality : All Bioflore products are labeled CERTISYS and carry the label organic farming in the European Union, a guarantee of traceability and strict compliance with organic standards.

💚 Commitment, authenticity and transparency : Bioflore proves that taking care of yourself can also be a responsible gesture.

Cîme

CÎME: Natural, Ethical and Eco-Conscious Beauty
Crest, Belgian brand of natural cosmetics, combines skin care, visible effectiveness and sustainable commitment. Each product offers a unique sensory experience, with refined textures and delicate scents, while respecting even the most sensitive skin.

, while respecting even the most sensitive skin.100% natural and certified organic ingredients, selected to reveal the natural radiance of your skin. At the heart of these treatments, powerful active ingredients from the Himalayas, grown according to practices that respect the environment, social and ethical.

Cîme's sustainable commitment is also reflected in its eco-responsible packaging : glass, plant-based materials or post-consumer recycled plastics. Some creams, like Daisy Delight and Under My Skin, are even packaged in bottles Ocean Waste Plastic, made from 50% recycled plastic recovered from the oceans.

🌿 Natural, effective and Belgian : Cîme proves that beauty and ethics go hand in hand.

Clyde for Men

Soins Naturels, Efficaces et Made in Belgium

‍Fondée par Hadi Kamouh, expert en cosmétiques depuis 25 ans, Clyde For Men est une marque belge pensée pour répondre aux besoins spécifiques de la peau masculine. Alliant efficacité, naturalité et engagement environnemental, chaque soin hydrate, protège et répare la peau, tout en respectant la nature.

🌿 Adapted and responsible formulas
Men's skin, firmer and more robust, deserves targeted care. Clyde For Men favors organic and vegan ingredients, guaranteeing efficient and respectful formulations.

✅ Quality and certification
All products are labelled COSMOS ORGANIC through Ecocert Greenlife, a guarantee of transparency and excellence in organic cosmetics.

♻️ A strong ecological commitment
The packages are 100% recyclable, including containers, pumps and rollers. The cardboard used is labelled FSC, and the brand is betting on a sustainable logistics to limit its carbon footprint.

💙 Clyde For Men: a complete, effective and responsible routine, designed for the modern man.

Couleur Caramel

CARAMEL COLOR: The Excellence of Organic and Professional Makeup ✨

At VOW, we select brands that combine quality, ethics and innovation. Couleur Caramel, a pioneer in professional organic makeup, meets all these requirements.

🌿 A visionary and committed brandBorn in 2002 in a small garage in the south of France, Couleur Caramel set herself a challenge: create effective makeup that is 100% natural, respectful of the skin and the environment. Today, it has become an essential reference, acclaimed by makeup artists and used on TV sets and in movies.

💄 Why did we choose it?✔️ Makeup-care : Formulas enriched with organic active ingredients to enhance the skin while protecting it. ✔️ Exceptional textures : Ultra-fine powders, obtained by micronization, for an impeccable finish. ✔️ Sustainable packaging : Mostly refillable, in PLA (bioplastic made from 93% non-GMO maize waste and 7% talc) . ✔️ A commitment to solidarity : 5% of net profits are donated to humanitarian associations and NGOs via the platform of NATURE COS Group.

✨ Couleur Caramel, proof that organic makeup can be both efficient, sensory and responsible.

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Savon du Midi

SAVON DU MIDI : L’Art de la Savonnerie Provençale 🌿

‍Chez VOW, nous nous engageons à proposer des produits durables et accessibles, sans compromis sur la qualité. C’est pourquoi nous vous présentons Savon du Midi.

Made according to traditional recipes Master soap makers from Provence, these soaps embody the authenticity, the sweetness and the sunny scents of the South. Each soap is made from exclusively vegetable and certified organic raw materials, then enriched with valuable ingredients such as:

✨ Organic shea butter — Nourishing and protective
✨ Argan oil — Regenerating and softening
✨ Olive oil — Moisturizing and rich in antioxidants

🌍 A responsible commitment
The soaps are packed By hand, in a process CO₂ neutral, in Korschenbroich in Germany, before being prepared for shipment.

With Savon du Midi, treat yourself to a sensory and beneficial break, inspired by Provence.

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