About us

VOW was born from a simple yet powerful belief: sustainable care products should be easy, affordable, and enjoyable for everyone—not just an exclusive niche for the wealthy.

As we looked at the non-food retail sector, we noticed a huge gap: sustainable products were hard to find in physical stores, even though so many amazing brands are out there, working to make a difference. These brands are creating local products with natural, organic, vegan, and recycled ingredients—but without the right platform, they struggle to reach consumers.

That’s where VOW comes in. A community of conscious consumers and committed brands, working together to make sustainable care simple, accessible, and enjoyable. Because real change happens when we help each other grow.